This video is a ritual-in-action which also serves as documentation of a unique and unprecedented time of acute touch deprivation in our society.
The isolation and touch deprivation of the COVID era is merely a deepening of what many men have long felt. Long before the existence of what we call COVID, men have felt alone in a world where there are so many of us who long for the same thing--touch and connection.
We hope that you’ll see this video as a ritual of re-activation. The man you’re seeing touched by 6 other men in this video had not received any touch for many months, until the day this video was filmed. We encourage you to witness how he courageously asks for what he most desires, and how graciously he receives. Let the men in this video represent the legions of men who are longing to be touched, as well as the legions of men who are eagerly waiting to give loving touch who those are are ready and willing to simply ask.
Video concept by Brad Amberheart: http://www.bradamberheart.com